The OC Marathon is committed to protecting your privacy and maintaining a safe online experience. This Privacy Policy explains how The OC Marathon collects, uses, stores, and discloses information when you visit our website, register for our events, participate in our programs, or interact with our services.

By using our website, you acknowledge the practices described in this Privacy Policy, subject to any additional rights and choices available to you under applicable law.

1. Information We Collect

The OC Marathon may collect personal information that you voluntarily provide when using our website, registering for an event, signing up for communications, completing a form, or contacting us.

This information may include:

  • Name
  • Email address
  • Mailing or residential address
  • Mobile or other telephone number
  • Date of birth and other registration information
  • Emergency contact information
  • Payment and transaction information
  • Event participation details
  • Communication preferences and marketing consent records
  • Any other information you choose to provide

Payment information may be processed by third-party payment processors in accordance with their applicable privacy and security practices.

We may also collect information automatically when you visit our website, including your IP address, browser type, device information, operating system, referring website, pages viewed, access times, and interactions with our website.

We may collect demographic or preference information when you voluntarily provide it or when permitted by applicable law.

2. How We Use Your Information

The OC Marathon uses personal information for legitimate event, business, and operational purposes, including to:

  • Process registrations, payments, and event entries.
  • Provide event updates, race instructions, results, and other participant communications.
  • Respond to questions and provide customer support.
  • Administer event logistics, safety, timing, and participant services.
  • Send newsletters, promotional emails, and information about upcoming events, where permitted by law and consistent with your preferences.
  • Send SMS or text messages when you have provided the required consent.
  • Improve our website, services, and participant experience.
  • Evaluate website traffic, engagement, and marketing performance.
  • Detect fraud, protect our systems, and comply with legal obligations.

We may use aggregated or de-identified information for reporting, analysis, and planning, provided it is not used to identify you except as permitted by law.

3. Mobile Information and SMS Privacy

The OC Marathon respects your privacy and is committed to protecting your mobile information.

If you provide your mobile phone number and opt in to receive SMS or text messages from The OC Marathon, we may use your number to send the types of messages covered by your consent, including event updates, registration reminders, race-day information, customer service communications, and promotional messages, where applicable.

No mobile phone numbers, SMS opt-in data, or SMS consent records will be shared with or sold to third parties or affiliates for their own marketing or promotional purposes.

Mobile information and SMS consent data will not be disclosed to third parties for their independent use. This restriction does not prohibit disclosure to service providers that process information solely on our behalf to deliver text messages or provide related services, provided they are restricted from using the information for their own marketing or promotional purposes. Disclosure may also occur when required by law or as otherwise permitted by applicable law.

Consent to receive text messages is not a condition of purchasing goods or services or registering for an event, where required by applicable law.

Message frequency may vary. Message and data rates may apply. You may opt out of text messages at any time by replying STOP, where supported, or by following the opt-out instructions included in the message. For assistance, reply HELP, where supported, or contact info@ocmarathon.com.

Opting out of promotional text messages will not affect your event registration. We may retain records of consent and opt-out requests as necessary to honor your preferences, maintain compliance, and meet legal obligations.

4. How We Share Personal Information

The OC Marathon does not sell your personal information to third parties.

We may disclose personal information to trusted service providers that assist us with operating our website, processing registrations and payments, delivering communications, providing customer support, analyzing website performance, and administering our events.

These service providers may access personal information only as necessary to perform services on our behalf and are expected to protect the information and restrict its use in accordance with their contractual obligations and applicable law.

The OC Marathon may also share information in the following circumstances:

  • Legal requirements: When disclosure is required by law, regulation, court order, or other valid legal process.
  • Protection and security: When reasonably necessary to protect the rights, property, safety, or security of The OC Marathon, our participants, our staff, or the public.
  • Business operations: In connection with a merger, restructuring, transfer of assets, or similar business transaction, subject to applicable legal requirements.
  • With your direction or consent: When you specifically authorize disclosure or when disclosure is otherwise permitted by applicable law.

We may share aggregated or de-identified information that does not reasonably identify you for reporting, research, and operational purposes.

The sharing practices described in this section do not override the specific protections for mobile phone numbers and SMS opt-in data described in Section 3.

5. Marketing and Communications

The OC Marathon may use your contact information to send information about our events, registration opportunities, programs, and other relevant updates, subject to applicable law and your communication preferences.

You may unsubscribe from promotional emails by using the unsubscribe link included in the message. You may opt out of text messages as described in Section 3.

Where required, we will obtain consent before sending marketing communications. Opting out of promotional communications will not necessarily stop transactional or operational communications related to an existing registration, account, or event, where those communications are permitted by law.

Third-party sponsors and partners do not receive your mobile phone number or SMS opt-in data for their own marketing purposes under this Privacy Policy. Any other sharing of personal information with sponsors or partners will be subject to applicable law, relevant disclosures, and any required consent.

6. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, and similar technologies to support website functionality, remember preferences, understand visitor activity, measure marketing performance, and improve the user experience.

Cookies are small files stored on your device that help websites recognize a browser or remember certain information.

You may be able to manage or disable cookies through your browser settings or available website privacy controls. Disabling certain cookies may affect the functionality of some website features.

Where required by applicable law, we will provide appropriate notice and obtain consent or offer choices regarding non-essential cookies and similar technologies.

7. Analytics and Advertising

We may use analytics tools and advertising technologies to understand how visitors interact with our website and to evaluate the effectiveness of our marketing campaigns.

These tools may collect information such as device identifiers, IP addresses, browsing activity, and interactions with advertisements, subject to applicable law and your privacy choices.

Some disclosures of personal information to advertising or analytics providers may be considered “sharing” or targeted advertising under certain privacy laws, even when money is not exchanged. Where applicable, you may have the right to opt out of the sale or sharing of personal information or targeted advertising.

We will honor applicable privacy rights and choices as required by law. Mobile phone numbers, SMS opt-in data, and SMS consent records are excluded from sharing for third-party marketing purposes as described in Section 3.

8. Third-Party Websites and Services

Our website may contain links to third-party websites, registration platforms, payment processors, timing providers, or other services.

These third parties may collect and process information under their own privacy policies and terms. The OC Marathon does not control the privacy practices of independent third parties and encourages you to review their policies before providing information.

Our use of third-party service providers on behalf of The OC Marathon remains subject to the applicable restrictions described in this Privacy Policy and any relevant contractual obligations.

9. Data Security and Retention

The OC Marathon takes reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

Where appropriate, information transmitted through our website may be protected using encryption and other security measures.

No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, including event administration, recordkeeping, legal compliance, dispute resolution, fraud prevention, and the enforcement of our agreements.

Retention periods may vary depending on the type of information, the purpose for which it was collected, and applicable legal requirements. We may retain consent and opt-out records as necessary to document and honor communication preferences.

10. Your Privacy Rights and Choices

Depending on your state of residence and applicable law, you may have rights regarding your personal information, including the right to:

  • Request access to personal information we maintain about you.
  • Request correction of inaccurate personal information.
  • Request deletion of personal information, subject to applicable exceptions.
  • Obtain information about the categories of personal information we collect, use, and disclose.
  • Opt out of certain sales, sharing, or targeted advertising activities, where applicable.
  • Withdraw consent for certain processing activities where consent is the legal basis for processing.
  • Exercise applicable privacy rights without unlawful discrimination.

To submit a privacy request, contact us at info@ocmarathon.com. We may need to verify your identity before fulfilling a request and may retain certain information when permitted or required by law.

Your ability to exercise particular rights depends on applicable law and the circumstances of the request.

11. Children’s Privacy

The OC Marathon offers events and programs that may involve children. We take the privacy of children seriously.

Our website is not intended to encourage children to provide personal information independently without appropriate authorization where required by law. When a parent or legal guardian registers a child or provides information on the child’s behalf, that information will be used for event administration, participant safety, communications, and other disclosed purposes.

Where required by applicable law, we will obtain verifiable parental consent before collecting personal information directly from children.

Parents or legal guardians who have questions about a child’s personal information may contact us at info@ocmarathon.com.

12. Changes to This Privacy Policy

The OC Marathon may update this Privacy Policy periodically to reflect changes in our practices, services, technology, or applicable laws.

When we make changes, we will update the effective date at the top of this policy. Where required by law, we will provide additional notice or obtain consent for material changes.

We encourage you to review this page periodically to remain informed about how we protect personal information.